Pangea design har vunnit uppdraget att hjälpa Marknadsbolaget i Fjärde Storstadsregionen med att ta fram ett konceptuellt och gränslöst varumärke med Linköping och Norrköping som geografiskt nav. Arbetet har påbörjats med workshop, strategiarbete och inläsning av material samt besök hos ett antal intressanta företag i regionen.

Under fas 1 består arbetsgruppen av: Jan Abrahamsson, projektledare, Örjan Nordling, Cd, och Fredrik Andersson, designer.

För mer information om Pangea design:
Jan Abrahamsson, Vd +46 70 983 49 60
jan.abrahamsson@pangeadesign.se

Lotta Blomstedt, new business +46 70 983 49 62

Sedan den 1 februari har vi haft ynnesten att ha Fabio Scali på plats hos oss. Han har varit involverad i pitcher, deltagit i workshops, spenderat en vecka i Göteborg tillsammans med Armin Hadzic, strateg digital media, arbetat med HaV, fått erbjudande om att jobba utomlands, skissat på logotyper, pluggat, börjat ännu en kurs på Södertörns högskola och allt detta inom loppet av fyra månader. Till sommaren går han ut IT, medier och designprogrammet på Södertörns högskola och nu slutför han sitt examensarbete. Som examensarbete har Fabio valt att göra en iPad version av boken Tunga varumärken. Ett examensarbete vi ser fram emot att ta del av.

För mer information om Pangea design:
Jan Abrahamsson, Vd +46 70 983 49 60
jan.abrahamsson@pangeadesign.se

Sociala medier på rätt sätt!

Pangea design och Facebook Sverige bjuder in till frukostseminarium med fokus på ett bredare socialt perspektiv om hur webben förändras och blir alltmer social. Ni får ta del av inspirerande sociala mediekampanjer och vi belyser även vilka nya affärsmöjligheter det finns att nyttja.

Niclas Prenker, Account Executive på Facebook Sverige, är på plats hos oss för att dela med sig av sina erfarenheter och berättar om tjänster såsom Facebook ads, Facebook Pages, Facebook Deals etc.

Välkommen till oss på Pangea design!

Plats: Stadsgården 6, 8 tr. Hisskod 2354
Datum: Torsdag 19 maj
Tid: 8.00 serveras frukost, 8.30-9.30 seminarium

OSA senast den 16 maj till info@pangeadesign.se
Antalet platser är begränsat. Vi återkommer med bekräftelse på din anmälan.
Studerande och egna företagare erbjuds plats i mån av utrymme.

Med vänliga hälsningar
Jan Abrahamsson, VD på Pangea design

…sort of. ☺

All of us on the Adobe Type Team feel that it is important to keep alive the Adobe Originals spirit, and given that the preferred way in which to design such typefaces is to use multiple master (MM) technology, what better way to encourage the continuation of such activity than to have Personalized M&M’S® made, which bear the Adobe Originals logo, and that were obviously made by leveraging MM — or, perhaps more accurately, M&M — technology. One of our newest team members, about whom you learned in a March 2011 Typblography post, Steve Ross, did the legwork for acquiring this new Adobe Originals creation.

I feel obliged to point out that chocolate has historically played a pivotal role in typeface design and font production for the Adobe Type Team, though some of our more senior team members would argue, perhaps quite strongly, that one must enjoy the dark variety, not the for-the-masses milk chocolate. Unfortunately, although Personalized M&M’s melt in your mouth, not in your hand, they are not available with dark chocolate centers.

On a perhaps more serious note, the Adobe Originals program is very much alive, and we take great pride in being able to deliver to our countless customers a rich collection of outstanding world-class typeface designs that serve a broad set of typographic needs. If you ever pay the Adobe Type Team a visit at our headquarters in downtown San Jose, be sure to ask one of us whether there are any remaining Adobe Originals M&M’S.

As we’re collaborating with multiple authors on the FontFeed, we compiled a list of guidelines for ourselves and guest contributors. One of our concerns is that we should attempt to “speak the same language” when using typographic and related terms. Because these terms evolved over a considerable period of time and saw several transitions in technology, they can sometimes be interpreted in varying ways. This resulted in a terminology that is often perceived as at best esoteric, at worst plain confusing.

The first terminology we agreed upon was in which situations we’d use font and when typeface. Mark Simonson once recapped it handsomely in this discussion on Typophile. The gist of it is that

the physical embodiment of a collection of letters, numbers, symbols, etc. (whether it’s a case of metal pieces or a computer file) is a font. When referring to the design of the collection (the way it looks) you call it a typeface.

Nick Sherman used an interesting analogy in a comment on Typographica’s Our Favorite Typefaces of 2007:

The way I relate the difference between typeface and font to my students is by comparing them to songs and MP3s, respectively (or songs and CDs, if you prefer a physical metaphor).

Stephen Coles agrees:

When you talk about how much you like a tune, you don’t say: “That’s a great MP3”. You say: “That’s a great song”. The MP3 is the delivery mechanism, not the creative work; just as in type a font is the delivery mechanism and a typeface is the creative work.

Update, Nov. 12 2008 – Norbert Florendo commented with this concise explanation:

font is what you use, and typeface is what you see.

Handy tip eh? It's easy to get them confused :)

A clean and simple way to help align your layouts. No complex grid frameworks necessary.

Just put your dimensions after our URL to get a background guide image to work with in your browser. Grids are created on the fly, so any combination should work.

View live demo »

Here's the URL structure:

http://griddle.it/[total width]-[number of columns]-[gutter size]

Give it a whirl in your CSS:

/* Generate a 960px grid, with 12 columns and 30px gutter */
                
body {
  background: url(http://griddle.it/960-12-30) repeat-y center top;
}

You can also specify a horizontal guidlines...

http://griddle.it/960-12-20?horizontal=30

Change the default colors (yuk color warning!)...

http://griddle.it/960-12-20?color=33ddaa&background=11bb33&text=345c98

And remove the guide numbers...

http://griddle.it/960-12-20?num=false

Read more information »

Made by Alex Edwards · Follow me on Twitter

 

 

Facebook today launched a stand-alone community site (facebook-studio.com) where ad agency creatives can share ideas, comment on campaigns and learn what it takes to create a successful page for a brand. The community is called "Facebook Studio" and is a platform aimed at agencies, PR firms and media strategy companies.

Facebook executives say this move is a first step in a give-and-take dialogue between Facebook and the creative advertising world. Until now, Facebook has been mostly hands-off with agencies, letting them navigate the frequently changing Facebook waters without a compass.

"We need to do a better job of engaging with agencies," said Blake Chandlee, head of Facebook's newly formed agency relations team, adding that the site will focus on best practices and highlight quality campaigns uploaded by the creators of the content. Of course, users will be commenting and clicking that like button, so the most talked-about work will get the most attention. Facebook wants the people with the advertising smarts to take the lead. "So far we've felt like they've been pulled along," Mr. Chandlee said.

A team was hired in August to facilitate agency relations and met with shops for the past six months to learn what they needed. Along with the website, Facebook is holding events called Studio Live -- hackathon-style problem solving and "best in show" sessions. A Toronto event took place earlier this year with Publicis, Interpublic, Omnicom, WPP and Havas in attendance.

Agencies are interested to see what happens, and ultimately want more. "Beyond the studio, which is a great first step, we're looking to Facebook to open the kimono more in areas like product development to bring smarter, more integrated programs to our clients," said Sarah Hofstetter, senior VP at 360i, who has worked with Coca-Cola, Kraft Foods and Bravo.

"The tools and products Facebook develops, which spread information about their platform, will not only help it seem less daunting, but encourage brands to further utilize the platform as well as experiment with it," said Jasmine Summerset, strategy supervisor at Pereira & O'Dell. The next Facebook Studio Live event is planned for May 12 in New York.

"Återstår att se om det blir en inspirationskälla eller bara ett show off-plats :)" (via @ullemon)

Google tar upp kampen med Facebook om trafiken genom att lansera en egen ”Gilla” liknande funktion.

Certain fonts are instantly recognizable from the logos they are used in. However, if asked, the majority of people couldn't state the name of the font used in these top logos. Well, now is your chance to become more knowledgeable than the majority of the population by learning the names of these 20 most recognizable fonts.

 

20 Top Logos and the Fonts Used

1. Frutiger Black
Flickr, which is a favorite among photographers, uses Frutiger Black in its logo.

2. Pico Alphabet (Modified)
Most people recognize the Pico Alphabet font from its use in the Twitter logo. Of course, if you're one of the few remaining Twitter holdouts, you may not be able to discern this font from any of the thousands of others currently available.

3. Black Rose
Black Rose will be recognizable to all of you video lovers out there from its usage in the Vimeo logo.

4. Helvetica Rounded Bold
If you use Skype, you'll recognize their use of Helvetica Rounded Bold.

5. Alternate Gothic
Of course, if we mention the font used in Vimeo, we must also reveal the font used in the YouTube logo, which is Alternate Gothic.

6. Catull BQ
Google is clearly a pioneer in the online world and is known for its logo, which uses the Catull BQ font.

7. Yahoo Font
Don't forget about Yahoo, who uses their original font, Yahoo.

8. Myriad Pro Bold
Myriad Pro Bold is recognizable for its use in many contexts but has become very popular from the LinkedIn brand.

9. Neuropol (Modified)
Neuropol is most recognized for its use in the Bebo logo.

10. Bootle
Bootle is best known for its use in the iconic name of The Beatles.

11. Klavika
No list of recognizable fonts would be complete without Klavika, which appears in the Facebook logo.

12. Densmore (Modified)
If you are a classic rock fan, you'll likely instantly recognize this font from The Doors

13. Eagle Bold
If you love witty humor, then you're likely very familiar with The Onion, which uses Eagle Bold in their logo.

14. Squealer
There's no mistaking the font used by ACDC, Squealer.

15. Royal Acid Bath
Perhaps the most iconic American magazine is Rolling Stone, which uses Royal Acid Bath.

16. FFF Forward
FFF Forward is used in the Digg logo, a rising news-related social network.

17. Agenda Italic
Envato is a growing seller of digital goods whose logo is very recognizable for its use of the Agenda Italic font.

18. Cheap Motel
Not only is this font recognizable from its unique name but also from its use in the MapQuest logo.

19. Amelia
Whether you love or hate TMZ, you can't mistake its effective use of the Amelia font.

20. Avant Garde Family
If you're a gamer, you'll easily recognize the font used in the Rock Band logo, the Avant Garde Family.

Recognizing the Fonts

Now that you possess the power of font knowledge, it's up to you to determine how you will use it. Some use the knowledge for good, others for evil, but most just want to show up their friends in future conversations.